About Us

toys2market was founded by industry veteran James Triptree in 2021 to provide a broad range of services to support Toy and Games manufacturers and suppliers. With over 30 years experience, formerly within the family run business, he has extensive experience of sourcing and selling toys into UK retail and eTail markets.​

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Based in Henley-On-Thames in the UK, James works with both British and European suppliers who seek representation within the UK market. Other services include overseeing National and Key accounts, which is achieved by using a network of Agents who cover the General Trade as a whole.​  With an everchanging landscape, the advantage of using toys2market is clear. By having a ‘single point’ of contact for the placement of Toy and Games ranges into National/Independent retailers, the process becomes streamlined and in turn, more efficient.

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James is supported by Head of Sales Sabrina Hayhoe who joined the company in January 2025. Sabrina previously worked for board game specialists Tactic Games where she spent 12 years as part of the sales team in the UK. 

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In addition, toys2market works with Marketing and Media Consultant Vicki Marler-Hausen who oversees all trade and consumer marketing, trade shows, events and client social media.

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